PRIVACY POLICY

Last Updated: September 16, 2026

The Bark! ("We,” “us" or "our") operates the indoor off-leash dog park facility in North Auburn, California, and our website (the “Site”). We are committed to protecting the privacy and security of the personal information collected from our guests, members, and online visitors.

By visiting our facility, using our website, signing up for memberships or SMS updates, or booking passes through our point-of-sale platform (ROLLER), you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect personal information that you voluntarily provide to us when registering, booking play passes, signing waivers, or communicating with us.

  • Personal Identifiers: Name, email address and phone number.
  • Pet Information: Dog name, breed, age, behavioral history, and mandatory health/vaccination records (Rabies).
  • Payment & Transaction Data: Billing address and payment details processed securely through our POS partner, ROLLER. (Note: We do not store raw credit card numbers on our local servers).
  • Legal & Waiver Data: Electronic signatures, liability waiver acceptances, and check-in history.
  • Communications & SMS Data: Mobile phone numbers and text messaging consent records.
  • Facility Security Data: Video footage recorded by on-site security and surveillance cameras in public/play areas of the facility.

2. How We Use Your Information

We use your information to operate our business safely and efficiently, including:

  • Processing bookings, memberships, check-ins, and facility capacity limits.
  • Verifying dog vaccination records and safety waiver compliance prior to entry.
  • Communicating important updates regarding your account, session reminders, or facility closures.
  • Sending promotional offers, grand opening alerts, and event updates (via email or SMS, where you have opted in).
  • Maintaining a safe environment through on-site video surveillance and capacity management.

3. SMS & Mobile Communications (TCPA Compliance)

If you opt-in to receive SMS notifications or text marketing from The Bark! (e.g., by texting a keyword, filling out a form, or opting in during booking):

  • Use of Mobile Numbers: We use your mobile number solely to send account updates, booking confirmations, and marketing/promotional messages.
  • No Sharing/Selling: Mobile information and SMS opt-in consent will NOT be shared, sold, rented, or traded with third parties or affiliates for marketing or promotional purposes.
  • Opting Out: You can opt out of receiving text messages at any time by replying STOP to any text message you receive from us. For help, reply HELP or contact us directly. Message and data rates may apply.

4. How We Share Your Information

We do not sell your personal information. We only share information with trusted third-party service providers who assist us in operating our venue and business:

  • Service Providers & POS: Third-party platforms, such as our booking software (ROLLER), payment processors, waiver management systems, and SMS delivery platforms, strictly for the purpose of delivering our services.
  • Legal & Safety Requirements: We may disclose your information if required by law, subpoena, or government regulation, or if necessary to protect the safety, rights, or property of The Bark!, our staff, or our guests.

5. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have specific rights regarding your personal information:

  • Right to Know / Access: You have the right to request what personal data we have collected about you over the past 12 months.
  • Right to Delete: You have the right to request the deletion of your personal information, subject to certain legal exceptions (e.g., maintaining liability waivers or vaccination records required for safety compliance).
  • Right to Correct: You have the right to request corrections to inaccurate personal data.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us using the information provided below.

6. Data Security & Retention

We implement appropriate technical and organizational measures to safeguard your personal data against unauthorized access, loss, or misuse. Vaccination records and signed liability waivers are retained as required for insurance, safety, and operational compliance.

7. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

The Bark!

Address: 1775 Grass Valley Hwy, Auburn CA 95603

Email: amandas@thebarkca.com

Phone: 916 541 2795

Website: thebarkca.com